NUSRAT FATIMA, A. The Role of Data Analytics in Customer Behavior Analysis and Market Strategy Optimization (A Case Study). International Journal of Information Technology and Computer Science Applications, [S. l.], v. 3, n. 1, p. 25–32, 2025. DOI: 10.58776/ijitcsa.v3i1.176. Disponível em: https://ejurnal.jejaringppm.org/index.php/jitcsa/article/view/176. Acesso em: 8 may. 2026.