SANTOS FERNANDEZ, M. Optimizing Retail Strategy with IBM Retail Data Warehouse (RDW): A Short Review of Data-Driven Approach to Customer-Centric Decision-Making. International Journal of Information Technology and Computer Science Applications, [S. l.], v. 3, n. 1, p. 33–39, 2025. DOI: 10.58776/ijitcsa.v3i1.178. Disponível em: https://ejurnal.jejaringppm.org/index.php/jitcsa/article/view/178. Acesso em: 8 may. 2026.