Santos Fernandez, Maria. “Optimizing Retail Strategy With IBM Retail Data Warehouse (RDW): A Short Review of Data-Driven Approach to Customer-Centric Decision-Making”. International Journal of Information Technology and Computer Science Applications 3, no. 1 (March 14, 2025): 33–39. Accessed May 8, 2026. https://ejurnal.jejaringppm.org/index.php/jitcsa/article/view/178.