A Decision Support System for Determining the Best Customer Using the Simple Multi-Attribute Rating Technique (SMART)

Authors

  • Vidila Rosalina Informatics Eng., Faculty of Information Technology, Universitas Serang Raya, Indonesia
  • Wahyu Agustiawan Informatics Eng., Faculty of Information Technology, Universitas Serang Raya, Indonesia
  • Ayu Purnamasari Informatics Eng., Faculty of Information Technology, Universitas Serang Raya, Indonesia

DOI:

https://doi.org/10.58776/ijitcsa.v1i1.8

Keywords:

Customers, Best Customers, SMART, Decision Support Systems, Web-based

Abstract

Jaya Bila Makmur is a nine-ingredient grocery store with products sold including cooking oil, instant noodles, rice, margarine, sugar, salt, and so on. With the continuous increase in the number of similar grocery stores on the market, business owners must have a strategy so that customers remain loyal and don't move elsewhere. One of the strategies is to give rewards or gifts to loyal customers for their cooperation so far, but the decisions taken by business owners are still not quite right. Then a decision support system (DSS) is needed that is able to provide alternative solutions. This system was built using PHP and MySQL, modeled using UML, and tested with Blackbox Testing. The method used in DSS uses the Simple Multi-Attribute Rating Technique (SMART) for multi-criteria decision making. The findings of this study are intended to assist in identifying the best customers who shop frequently and will become repeat customers. By implementing this decision-support system, business owners can improve their competitiveness and competence in the business world. From the results of the application built, it is hoped that it will make it easier for users to choose and determine the best customers according to the specified criteria.

 

Author Biographies

Vidila Rosalina, Informatics Eng., Faculty of Information Technology, Universitas Serang Raya, Indonesia

 

Wahyu Agustiawan, Informatics Eng., Faculty of Information Technology, Universitas Serang Raya, Indonesia

 

 

Ayu Purnamasari, Informatics Eng., Faculty of Information Technology, Universitas Serang Raya, Indonesia

 

 

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Published

14-01-2023

How to Cite

Rosalina, V., Agustiawan, W., & Purnamasari, A. (2023). A Decision Support System for Determining the Best Customer Using the Simple Multi-Attribute Rating Technique (SMART). International Journal of Information Technology and Computer Science Applications, 1(1), 58–65. https://doi.org/10.58776/ijitcsa.v1i1.8

Issue

Vol. 1 No. 1 (2023): January - April 2023

Section

New Submission

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Copyright (c) 2023 Vidila Rosalina, Wahyu Agustiawan, Ayu Purnamasari

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